What are the benefits of YouTube marketing for business?
YouTube has been a business for me for over eight years. It has allowed me to grow my solo travel community and get discovered by countless opportunities. From being featured in major publications to working with global brands I never thought was possible and gaining the support of loyal viewers, YouTube marketing is powerful for growing brand, audience, authority and global opportunities. Let me explain more of the benefits…
11 Benefits of YouTube Marketing for Business
Grow your communityYouTube is a platform where various niched personalities share their specific passion, creative style and lens on life. It’s like a clubhouse, where audiences come to belong, feel entertained knowing their favorite YouTubers are a click away.
Discoverability & Free Traffic
Your videos can get found on YouTube and Google when people search for solutions which you tackle on your videos. YouTube is the second largest search engine next to Google. Owned by Google, YouTube operates by similar search engine optimization science. If your video answers questions people are searching for, YouTube and Google might recommend you, giving you free traffic.
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Video is a powerful lead magnet
Looking to grow your authority in a niche or market a product/service? Use video. Videos offer a high trust factor to audiences. They see you, relate to your human experience and invest emotions with your journey and thus, any sales conversion is higher than a still photo or written text advertisement. This is why sponsors pay big money for a mention or feature on a YouTube video. Like social media, it is today’s word-of-mouth commercial.
I posted a video on How to Make Travel Videos 2021 and within 24 hours I got :
– 24 signups for my YouTube masterclass
– 19 downloads of my lead magnet to my email funnel
– The video only got 1,200 views.
You don’t need to go viral to achieve success- you just need to reach your right fit audience.
Relatability is keyRelatability, personality and authenticity are golden keys on YouTube. Audiences are more inclined to gravitate to YouTube personalities they can relate to or see themselves being friends with.
YouTube does not require a large production budget. On YouTube, value driven videos can be more valuable to audiences over high production quality videos. Audiences seek YouTube videos for information or documentary-type of entertainment. Filming with your mobile phone is a valid way to start filming videos if you are a beginner with little tech experience.
Directors who filmed with an iPhone:
Sean Baker- Tangerine . iPhone 5
Steven Soderbergh- Unsane , High Flying Bird iPhone 8
Tristan Pope – Romance in New York , iPhone 6.
Park Chang-wook – Night Fishing. iPhone 4
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What makes YouTube different from social media platforms is you can grow a passive income. Meet the requirements of the YouTube Partner Program and you are eligible to earn money through Google Adsense. But don’t stop there. You can sell your own products/ services or make an income through affiliate sales in your videos, as well.
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Grow your brand globally & be a celebrity
YouTube is a global television set and many YouTubers become real celebrities to their fans. Once a video or channel gains traction, your video can cross the globe. When I travel, I occasionally have fans approach me- it is awesome to know your life has made a positive impact on a viewer around the world.
Video is Evergreen
Unlike social media, YouTube is a video portfolio which is set on evergreen. Your videos stay on YouTube for as long as YouTube operates and you can search for them. This means they can go viral at any time, even long after you post it.
Video is experientialVideo is a powerfully immersive medium because it communicates a lot in each second. . It allows you to experience sight, sound, emotions and it demands your full attention. Audiences feel like they are taking a journey with you.
YouTube allows us to teach and learn from each other. It allows us all to be experts of our own experience. You don’t need to be anything you are not.
Opportunities find you
The beauty of YouTube is when people around the world find you through your videos and they come holding opportunities you never imagined you’d get. On YouTube, people with opportunities find me because my genius/skills fit their project. They want me to share my story, audition as a host for a TV show idea, to travel to promote their destination, etc… They are knocking on my door ; not the other way around.