Year
2017

Project
Jilin Tourism Campaign

Client

Ctrip
Jilin Tourism Board

Deliverables

One social media video
One blot post

Successes:

Social Media video
27+ shares
18,000+ impressions
We got additional exposure for it when Thrillist Travel wanted a remix for their Facebook page in 2018.
130K+ views, 68 shares

Blog Article
  9 Reasons to Visit Jilin

Social Media During Trip
21,630 Impressions
Our Instagram photos of one of the hotspring hotels we stayed at, got interested DMs and coments from GRRRLTRAVELER fans for potential bookings, as soon as we posted it. We still get occasional queries about the hotel.

Jilin : China’s Winter Wonderland

Jilin Tourism Board & Ctrip Campaign

Jilin Tourism Board and China’s largest travel search engine, Ctrip wanted to promote Jilin to North American and female solo travel audiences as China’s new winter destination next to Harbin. Jilin is not on the common tourist’s map for China and not buzz word in the industry, so we knew getting eyes on it might be a challenge, so we focused on creating an impact for those who watched it.

Winter is cold and often something travelers run from, so we wanted to feature this winter wonderland as romantic with instagrammable beauty. We decided our concept would showcase a romance in white , where we balanced aspects like the magical beauty of the mystical Rimes, against the earthly and glowing warmth of Jilin’s resort gems and outdoor spas.

One of our featured hotels in particular sparked a lot of interest for audiences. Ironically, it became a reason for some travelers to want to visit Jilin. A couple of years later, our video gained a revival and additional press when the Thrillist wanted to work with our story to feature unique bucketlists in travel and the Rimes was a draw card..

After the campaign, we made a full length travel guide video for audiences on our YouTube channel and published it a year later. We purposely made it evergreen for Google/YouTube search engines. The video to date has garnered over 33,000+ views on YouTube. The main audiences reached 53% women from U.S. and India, ages 25-44.