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Year
2018

Project
MazdaUSA
Campaign
#CRXArcticDrive

Successes:

YouTube (Main video):
200,000+ impressions
North American, Canadians and UK
18-54 range

Social stories:
102,000+ impressions.

 

Documentary series:

YouTube documentary series:
766,00+ impressions

Facebook video series:
73,000 impressions
4,304 engagements
65 shares
Women 35-44
California, Texas, Florida, Washington

Mazda CX ArcticDrive

We participated in a five day drive expedition to the Arctic Ocean, driving Mazda’s CX-3, CX-5 & CX-9 vehicles.

Concept: Inspired by the CX’s AWD confidence in winter weather and the Mazda tagline “Feel Alive”, we took that into our solo female travel brand as taking the wheel in going into the unknown of winter’s unpredictability and the adventures that the Arctic road trip brings .

Outside of the campaign, we also knew our travel audiences would appreciate seeing our entire trip to the Arctic Ocean (it truly is a once-in-a-lifetime trip!) Thus, we created a four-video docu-reality series. We optimized our video series with competitive but highly ranked key searches for future growth and evergreen discoverability.

We published our documentary series on YouTube and a year later on Facebook, around the holidays.

 

 

 

 

 

View this post on Instagram

 

#๐—ฎ๐—ฑ Powering through below freezing weather, snow, sludge, permafrost, flying rocks, icy roads, poor visibility and days which near 24 hours of darkness, this EPIC Arctic road trip and the Mazda CX cars (My personal faves are CX -3 & 5) are the jaw-dropping definition of an outdoor adventure GRRR powering past the limits. Outside was extreme, inside the car it was easy, peaceful, toasty. โ„๏ธโ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”———-The driving days are (no-joke) long, roads can be challenging as the temperature dips in negatives. Weโ€™ve split shifts driving regularly, changing driving buddies and switched in/ out of CX cars to remain on the move while experiencing a broad range of adventure. It was phenomenal. An incredible group of folks came together, from creators, automotive journalists and a drive specialist team to ensure our safety on the changing road conditions. I even got winter drive training because Iโ€™ve limited experience driving in extreme winter conditions! ๐Ÿ™Œ ๐Ÿ™๐Ÿ™Œ As a solo female adventurer often venturing beyond my comfort zone, this is one of the coolest trip challenges Iโ€™ve undertaken and could not have done it alone. For 8 days Iโ€™ve felt been a proud part of this ๐Ÿ”ฅ team!!! Thanks to ๐Ÿš— @mazdausa and my expedition family for a ride/drive of a lifetime and hallelujah for heated seats! โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”———โค๏ธโ €To all that followed my journey on IG/FB Stories, thatโ€™s for accompanying me on this trip. Those who missed it, check out my Highlights album! โค๏ธโ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”——— Follow my family at #RoadsReimagined #CXArcticDrive

A post shared by CHRISTINE KAALOA๐ŸŒด Travel Host (@grrrltraveler) on

Extras:ย  Documentary series (Four parts)

Field Producer Shows
SanDisk Europe
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