Italy’s Emilia Romagna region is the birth home of speed. Ducati, Ferrari, Lamborghini, Maserati, Panini… All the top high performance Italian supercars and legends of speed were born here, have museums and factory tours.

We were on a three day press event with Motor Valley and Emilia Romagna Tourism Board, spanning Bologna to Modena (Italy), showcasing six of Motor Valley’s prime experiences from supercar factory, museums and racetracks.

Christine has worked on a couple car shows in the past and Motor Valley offered a unique perspective of Italy tourism which many travelers do not know…  Italian supercar history! We wanted to communicate the slick, sporty and fast adventure that a non-car aficionado visitors could enjoy and embrace touring this neck of the country.  We also wanted to test the boundaries between making this piece feel like a car show/commercial with elements of a travel documentary.

It is one of our favorite travel videos.