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Year
2018

Project
SanDisk Campaign
#SpeedUptheFlow

Successes:

YouTube
10,000 views
144,000 impressions
80 comments
+ 3 video integrations
82,000+ views

Blog Review:
107 Shares
+ shares by Triberr travel bloggers 

Social media + Stories
32,000+ impressions
7,300+ total engagement

Video published to Facebook in 2019 (one push):
3,100 views
125 engagement
25 comments
13 shares

SanDisk Europe

SanDisk released the ultra compact SanDisk Extreme Portable SSDConcept:  A female solo travel video creator’s job of gathering video, photographic and social media content is fast paced and ever-changing against the rigors of the environment. We need external storage solutions that can challenge our need for durability, speed and light-weight-space solutions.

We tested and filmed the SanDisk Extreme Portable SSD in two countries of polar extremes – Nepal and Tokyo. We aligned it with ideas of rugged endurance, speed, durability, compact/lightweight solutions and navigating the ever-changing demands of solo filming on the road.

On  Instagram Stories, we had fun challenging the SSD’s claims of water, dust and shock proofing in rural Nepal while trekking. We submerged it in a river stream, did a potato test with the farming community to test its dust capability.

To amplify our audience demographics from travelers to travel content creators, we had our blog article shared (pinned, tweeted, flipped) by our travel blogging community where content creators are continually looking for light-weight, durable and reliable editing systems to store content on the road.

Social Media & Stories

Feature Video

Mazda CX ArcticDrive
Product Marketing
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